KUALA LUMPUR: Great travel deals, equally amazing live music and even lifestyle rewards await MyTown Shopping Centre visitors this weekend at the Ascott Star Rewards (ASR) Festival 2025.

The free-for-all festival from July 24 to July 27 from 10am to 9.30pm daily, will see visitors blown away by breathtaking live performances from renowned local artistes throughout the weekend.

Visitors will be able to catch the performances of big names like Naqiu, Wany Hasrita, Wany Kayrie, Afifi Tirmizie, HOW1E, Kidd Santhe, Vanessa Reynauld, Yulia and Ara Johari.

Organised by Ascott Malaysia, the festival will also see aspiring musicians compete in a karaoke contest with the winner walking away with a real music recording contract from Sony Music Entertainment.

“Sony Music will assist in writing and creating a song for the contest winner as well as help in the production and distribution of the song once it is complete.

“If it goes well, we plan to also sign a longer contract with the winner to help them achieve their dreams in the industry,” said Song Music Entertainment Malaysia managing director Kenny Ong during the ASR festival launch ceremony on Thursday (July 24).

Travel lovers will also find a variety of amazing travel deals which include exclusive room offers of up to 40% off for all Ascott hotels in Malaysia and our Southeast Asia neighbours like Thailand, Vietnam, Cambodia, Philippines and Indonesia.

Those who make bookings at the event will also be treated to a free cash wind chamber mini-game where they stand a chance to take home instant cash prizes.

The same offers will also be available for online booking three days after the festival is over from July 28 to July 30.

The exclusive deals at participating hotels will only be for the staying period of between July 21 this year until March 31 next year.

Visitors may also look out for exclusive lifestyle rewards from major partners at the event including CIMB, ASTRO Rocketfuel, ShopBack and Jaecoo by Weststar.

Visitors will also be able to sign up for the ASR loyalty programme on-site or online to enjoy even more exclusive benefits at the festival like room discounts, bonus points, priority bookings and special giveaways.

Other activities like interactive games, flash mob performances, lucky draw sessions, and even happy hour sales will be available for visitors to enjoy throughout the four-day festival.

“Whether you’re dreaming of your dream holiday, exploring new lifestyle perks, or even just looking to enjoy great music, the ASR Festival invites you to Travel Your Way,” said The Ascott Limited area general manager (Malaysia and Sabah, Sarawak) Sharon Ang at the launch ceremony.