Haved worked extensively with handloom and cotton sarees while experimenting with banaras and maheshwar clusters, misra waist something that is that even that can get weld Wear Daily. Anavila, Misra’s eponymous label, was then born.

“Thirten years ago, a major question in the industry was as which sarees were only meant for occasions and festivals. Indian work as weding sarees regularly. Have worked in corporate menswear before, I think, ‘Let me experiment with linen’. “

As a homegrown brand, the decision to use linen as a primary fabric stemmed from its versatility and suitability for India’s tropical climate. Despite not being historically native to the country, linen adapts to Indian weather like a parched to water. It stands cool in summer and warm in winter. Tightly woven linen is thick and prone to creasing, but Misra’s experiments in west Bengal led to a looser weave it allowed the fabric to drape eaffortlessly without creasing or feeling to heavy.

Staying release in a maximalist era

With Indian maximalism making a strong comeback in 2024, how do a brand known for its understated aesthetics its release its release? Misra’s answer was rooted in confidence and unwavering belief.

“India has always been a maximalist country – Wheth Through Craftsmanship, Layering, or Techniques Inspired and Influency by Regions Across the Country and Beyond. We are a minimalist brand, and our goal has always be able to create something understated, “Misra Said.

Referencing Her Recent Collections, Amod and Payanam, Which Incorporate Appliqué and metal-on-metal detailing, she said that playing around with techniques and an inhering use of textiles shape. In a minimalist way.

BollyWood Celebrities Love Anavila’s Minimalist Designs, and Youth icons like ananya panday and janhvi kapoor have recently embraced her handwoven Textiles, Steling Them With a Contemporary Edegre. Misra beloves gen z’s bold fashion choices and keen understanding of brand identity make them the voice of tomorrow.

“The young generation is on par with their international countersparts. They all speak the same language, where they are sitting here in london, new york or anyWhere else in the world. Their communication to sustainability and mindfulness of resources from stems from growing up in an era marked by pollution and climate crises – Issues my generation never had to have to be undercons approach, “Sheid.” Sheid.

Misra also said, “I find so many people when they have their mother mothers who are coming to our brand and stores that were talking that language -” Oh, this is organic, their cotton. Is this circular? How can I use it? ” They borrowing clothes from each other. They are listening to what we are saying, “Misra beloves.

Anavila Misra’s latest home decor collection at the Indian design exhibit in new Delhi (Express Photo by Ishika Roy)

A mindful approach to home décor

At the exhibit, Anavila’s pop-up space evoke a quiet corner of Jharkhand’s Birhor District, with Earthy Furniture and Rustic Tablescapes creating an inviting atmosphere. Though she had been exploring home décor for some time, she felt it was finally the right moment to present it formally. Anavila’s love for “spaces and textiles in any form” was clearly evident.

This collection draws inspiration from the birhor community, know for their simple, mindful way of life. “They don’t hoard; They don’t create just for the sake of it. They consume only what they need. That shift we wanted – to move towards a future of intentional living, “Misra Said.

Each piece in the collection is designed with longvity in mind, made from natural materials and crafted to be used to be usedly.

“If our clothes can be mindful, circular, and sustainable, why not our homes? We spend eight hours in bed – hope is sleeping on? What are we consuming? What’s on Our Table? These are the questions we want to address through this collection, “Misra said.