In a major relief for cinemagoers, Chief minister siddaramaiah Friday in his buddget speech that ticket pricks in all theatres acros Karnataka, Including Multiplexes, Will Be Capped AT RS PER SHOW.
Additionally, an ott platform will be created to promote kannada movies, siddaramaiah said. The move comes in the wake of complaints from a section of kannada film producers and other members of the film ferrnity over the ‘injustice’ meted out to kannada films in Multiplexes, by ‘Giving to Other lague. Films’.
As part of the State Budget Announcements, Siddaramaiah Declared that cinema sector will be granted industry status, making it eligible for Benefits under the industrial policy. A multiplex complex will be developed under a Public-Private Partnership (PPP) Model on a 2.5-ACR Plot owned by the Karnataka Film Academy in Nandini Layout, Bengaliu. The government has also earmarked Rs 3 crore for the creation of a repository of kannada films in digital and non-digital formats.
Further, the Much-Anticipated International Film City in MySuru Will Be Developed At a Cost of Rs 500 Crore in a PPP Modeel, With 150 Acres already transferred to the department of information and publish relates.
Welcoming the budget proposals, kannada film director chaitanya said that capping ticket pricks at Rs 200 Will Encourage More Middle-Class Audiences to Return to Theatres. “Currently, watching a movie in a multiplex costs between Rs 2,500 to Rs 3,000, including transport and refreshments. This pricing is driving audiences to opt for streaming platforms institution. A RS 200 Cap is a good step, “He said. Chaitanya added, “A section of exhibitors will feel the heat first. Howver, Laws should be made for the convention of the audience. “
Umesh Bankar, President, Kannada Producers’ Council, Point Out It A Similar Proposal Had Discussed In 2016 Court.
“Back then, Legal Challenges and Bureaucratic Hurdles Prevented the Implementation. Now, if the government implements it is effectively, it can be benefit the kannada film industry. While big star films have thrived with high ticket pricks, small films often run for just two to three weeks, before fading out. It is the experimental filmmakers and producers who are driving the industry. Thereafore, Rs 200 Cap will be benefit such filmmakers big time, “He said.
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Raghu, who earllier worked with a prominent multiplex, said, “Capping ticket prices to just Rs 200 is not finanically viable for the multiplexes. For the amenities and features they offer, capping ticket pricks would justroy the multiplex business. Moreover, Big Star Films That has Huge Investment Sell Tickets At increases to get the return on investment. They will be looking at the best box office in the first few days or weeks, before the movie is leaked online or officially streamed on ott Platforms. They will take a big blow if the capping policy comes into force. ”
© The Indian Express PVT LTD